A limited number of press passes are available for accredited members of the press.
Please apply here for a press pass.
Press Qualifications
Badge company name must reflect media outlet qualifications.
Press credentials are not carried over year to year, please register each year.
Press
Definition: Journalists of reputable outlets in or related to the natural products industry (food press, wellness press, business press, trade press)
Requirements:
Press credentials consisting of a business card with your name, media outlet and title as well as ONE of the following:
Traditional Print Media (online versions as well) Examples include: Newsletter, Trade Journal, Magazine, eNewsletter.
TV/Radio: Please submit a link to your show or segments, as well as a screen shot of your stations issued press credentials.
Press Crew
Definition: Photographers, videographers, non-journalists affiliated with news outlets and attending for an official purpose
Requirements:
- Proof of business, press credentials or assignment letter
- Current Paycheck Stub
- Web site describing the practices of the individual or business.
Influencer
Definition: Bloggers, RDs, social media influencers, others with relevant following but not affiliated with a media outlet.
Requirements:
Minimum followers: 20K on one social media outlet (Facebook, Twitter, Instagram, Pinterest, YouTube). Note: If you have less than 20K but more than 10K followers, you will be registered as Social Enthusiast.
One pass per outlet; additional “Support” passes require approval and are subject to a fee.
Media Services
Definition: Publishers, Media Sales, Executives
Requirements:
Proof of Business
Social Enthusiast
Definition: Emerging bloggers
Requirements:
Minimum followers: 10K on one social media outlet (Facebook, Twitter, Instagram, Pinterest, YouTube). Registrants with less than 10K will be registered as Support.
Media Support
Definition: Misc. justified press guests; bloggers with less than the required minimum followers of “Social Enthusiast” will be considered under this category. Demonstration of business interest in natural products
industry required. Subject to additional review of content and engagement based on the needs and requirements of the event.
Requirements:
- Proof of Business
